About us
MY LIFE TIME TRUE STORY
My Journey with Vettri Gems USA( Taj Mahal gems )
I am Haja Mohamed Ravuter, the founder of Vettri Gems USA (Vettri means "Victory"), which I incorporated on October 10, 2000, in New York City. Starting with a modest 100 sq. ft. office at 15 W 47th Street in Manhattan, I embarked on this journey after migrating from Jaipur, Rajasthan—a city in northern India often referred to as the "Pink City."
The Challenges in the Gemstone Industry
One of the biggest challenges in my industry is knowing where to source quality gemstones. I made it my mission to solve this problem.
In the early days, I would call suppliers, schedule appointments, and run around the block, collecting business cards from trade shows to fulfill daily phone orders and create custom jewelry. However, many established vendors in New York City were unwilling to sell small quantities to newcomers like me. They had already made their fortunes during the industry’s golden era and didn’t care about small-scale buyers. This forced me to purchase more than I needed, leading to dead stock and wasted investments. It was frustrating and time-consuming, but I persisted until I discovered a better way: e-commerce.
The Journey to a Solution
One day, I decided enough was enough. I realized there had to be a more efficient way to source gemstones and fulfill orders. With limited computer knowledge, I took the leap into e-commerce, determined to create a platform that offered quality gemstones for everyone in the industry—whether they were manufacturers, designers, wholesalers, or retailers.
I began attending major international gem trade shows and traveling across the globe—Thailand, Brazil, Hong Kong, Sri Lanka, China, Indonesia, Singapore, Myanmar, Malaysia, and India—to build relationships with quality suppliers.
Milestones and Achievements
Today, we have over 50 dedicated suppliers worldwide. These suppliers are direct manufacturers, meaning they source rough gemstones from mines, cut and polish them in their own factories, and supply them to us. By eliminating middlemen, we save over 50% on costs, making it a win-win for us and our customers.
We now serve over 5,000 repeat online customers, including jewelry manufacturers, designers, wholesalers, and small retailers.
Industry Memberships
We are proud members of several prestigious industry organizations, including:
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AGTA (American Gem Trade Association)
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ICA (International Colored Stone Association)
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JBT (Jewelers Board of Trade)
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Polygon
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IDCA (Indian Diamond and Colorstone Association)
Trade Shows
Since our inception, we have exhibited at major national and international gem and jewelry trade shows, including Tucson, JCK, JIS Miami, JA New York, JBM Hong Kong, and China.
Mission and Vision
Over the past two decades, our e-commerce platform has grown to offer over 50,000 items with more than 5,000 unique SKUs. My goal for the next decade is to expand our inventory to 100,000 items, making Vettri Gems USA the ultimate one-stop shop for loose gemstones—from A to Z, in every size and shape—catering to all levels of the jewelry industry. We aim to provide exceptional quality and customer service, all accessible online.
A Message of Gratitude
Dear Reader, 🙏
Thank you for taking the time to read my story. Your support, loyalty, and repeat business, along with the blessings of Almighty God (Allah), have been instrumental in helping me reach this milestone. Without you, none of this would have been possible.
Today, our small warehouse, showroom, and storefront stand as a testament to our journey. Whether you call it a showroom or a treasure trove, it’s a place where you’re always welcome to walk in and explore.
With gratitude,
Haja Mohamed Ravuter
Founder and CEO
Vettri Gems USA, Inc.
From 2014 started to selling through Etsy Ebay , please check our primary site